What's Your Next?

Choosing the Right Franchise: How to Find the Business That Truly Fits You

Stacey Riska Episode 123

Many aspiring business owners ask a single, deceptively simple question: “What is the best franchise to buy?” 🤔 Our hosts explain why this question often leads to confusion, frustration, and often poor decisions. Drawing from real-world franchise consulting experience, they outline a more effective, human-centered approach to choosing the right franchise.

Why There Is No “Best” Franchise
The central message of the video is clear: there is no universally best franchise ❌. What works perfectly for one person may be completely wrong for another. Factors such as lifestyle goals, financial capacity, personal strengths, emotional drivers, and long-term vision all influence whether a franchise is a good fit.

The Limits of AI and Online Searches 🤖
The hosts caution against relying solely on AI tools like ChatGPT or general Google searches when making franchise decisions. While AI can provide surface-level information, it has critical limitations:
–It may give different answers to the same question
–It focuses on facts, not emotions or motivation
–It cannot challenge assumptions or explore deeper personal trade-offs
–It tends to be overly positive and non-committal

Start With Your “Why” 🎯
Instead of asking what franchise to buy, the better question is why you want to own a business. Our hosts describe their framework built around multiple dimensions—often referred to as their “Eight Fs”—that help candidates uncover true motivations.

These may include:
–Desired lifestyle and time freedom
–Income goals and financial security
–Family priorities
–Personal fulfillment and purpose

Without clarity on the “why,” it’s easy to choose a business that looks attractive but ultimately creates burnout or regret.

The Value of Human Franchise Advisors 🤝
The video emphasizes the importance of working with experienced franchise consultants who act as matchmakers. Unlike algorithms, humans can:
–Ask emotionally driven questions
–Identify unrealistic expectations
–Vet territory availability
–Filter out brands that don’t align with goals

The hosts describe a structured, nine-step franchise roadmap designed to save candidates time, money, and frustration.

Choosing a franchise is not about chasing the most popular brand or the highest projected income 💰. It is about alignment—between the business, the lifestyle you want, and the person you are.

The key takeaway here is simple but powerful: the best franchise is the one that fits you.

📚 [Resources]

📝 QUIZ: WHAT FRANCHISE CONCEPT IS RIGHT FOR YOU?

https://www.nextlevelfranchisegroup.com/whats-your-perfect-franchise-quiz

💰 FREE FRANCHISE INVESTMENT CALCULATOR

https://www.nextlevelfranchisegroup.com/franchise-investment-calculator

📖 FREE E-BOOK: THE ROADMAP TO BUYING A FRANCHISE - IN 9 EASY STEPS

https://www.nextlevelfranchisegroup.com/files/the-roadmap-to-buying-a-franchise-in-9-easy-steps.pdf

📰 TONS OF ADDITIONAL RESOURCES AND CONTENT

https://www.nextlevelfranchisegroup.com

CONTACT US

👍https://www.NextLevelFranchiseGroup.com/contact

📰https://www.linkedin.com/company/next-level-franchise-group/