We are continuing on the questions to ask franchisees during the due diligence phase. Now, these are not all the questions that you can ask, these are just some really important questions we believe that you should not skip. Today we're covering performance questions and we'll probably talk about Item 19 here.
What do you think would cause a franchisee to fail?
In our franchise concept what would cause a franchisee to fail, I always loop it back to marketing. I would also say that, and this is not an answer that you're going to probably hear in other franchise concepts, but in our franchise concept, weather and seasonality would be a big business factor. If we're going out and doing events where you're setting up a Tiki bar outside, well, rain and snow and those kinds of things, so understanding the seasonality of the business think is important. But for many other franchise concepts, this can play in as well. We place a lot of candidates in home-service concepts. Some of those like pest control can be very seasonal in nature, even things like plumbing and electrical, they actually have a seasonality to them. So understanding those dynamics I think is very important.
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